RESEARCH PROPOSAL

Research Proposal



Research Proposal

Research Proposed Title

Examining the future sustainability of its business within the context of an emerging competitive environment

Research Brief

Sustainable Business or Corporate Sustainability (CS): This means to operate its core business principle, both socially and environmentally responsible and economically successful. Products and services should contribute to sustainable development that ensures the livelihood of future generations and contributes to greater social equity between North and South. Founded with a sustainable business model companies provide good working conditions and fair wages for their own employees and the suppliers all over the world. They use natural resources efficiently and avoid environmental or harmful ingredients. Their products and services promote livable conditions and serve the reversal of the global economy towards sustainable business and lifestyles. This ideal fulfils only a few companies (Ellis, 2010).

Companies that systematically change jobs on a sustainable business model and refrain gradually all environmentally and socially negative working activities are also rare. Sun stopped one of the largest carpet manufacturers in 2005, the industry standard, harmful PVC production in favour of a material that can be recycled infinitely often to the same quality carpets. He sells carpets not only, but let them also (Steger, 2004). If they are worn, they are to Neuteppichen in their own recycling plant. The switch to the so-called “cradle-to-cradle "approach, in which all resources are either compostable or remain in a closed industrial circulation, was also a great success economically. Because this kind is rare, sustainability concerns especially actors who are in the core business of climate change use, resource conservation, biodiversity, poverty reduction and social equity. As part of it's of its social responsibility, make them sustainable aspects to investment criteria, "Corporate Social Responsibility”. Sustainable management will shape their core business in the next five to ten years; expect 93 percent of the world's leading CEOs. That was in October 2010, a study by the UN's Global Compact. The financial crises of 2008/2009 have increased the importance of sustainability, they flowed into most corporate strategies, the report said. However, the integration of sustainability strategies in all divisions is from: Half of top executives described it as the biggest challenge. You should only be overcome if the consumer interest climb, executives and employees would further developed measurable sustainability benefits and legal requirements are clear, and if the value of sustainability investors more appreciated (Zink, 2008).

As a strategy of resource conservation, which goes far beyond the legal requirements in all locations, serves sustainable business with the long-term preservation of their own livelihoods. This involves a long-term strategy and systematically in all operational areas and corporate functions integrated management, monitoring and control systems (Epstein, 2008). At a time when world leaders gather to discuss sustainable development, some questions emerge as the primary debate: to what extent we speak the same language when referring to the term sustainability? With regard specifically to the business world, which means for consumers sustainable performance of companies? From the perspective of demand, there is convergence between the ways of defining ...