Research Project Proposal

Research Project Proposal

Introduction

Today branding has become an essential factor to increase consumption pattern for your product. The consumer has been bombarded with uncountable choices. If one product fails to satisfy him, he immediately switches to another. Companies are anxious to build brand loyalty among their consumers. As a Brand Manager for snack chip, I have to create a mix of advertising strategies to not only attract consumers but to retain them too. There are numerous kinds and brands of chip snack available at the moment; some are old giants and some are struggling to grab a share in the ...