Research Process



Research Process

Market Research is a process that reflects the needs, trends, views, behavior and habits of consumers. This methodology can be applied by surveys (by mail, telephone or personal), statistics, interviews and focus groups (focus groups). There are several types of market research: quantitative, qualitative, documentary and marketing. Each will yield differing results, depending on the characteristics and variables used in the study.

Reliance on Insufficient Evidence

Conducting a Research requires extensive work and study. Without reading the background information, it is impossible to carry out the study effectively. After completion of background study, it is important to have a ...