RESEARCH DESIGN

Research Design

Research Design

Problem Statement

The purpose of the study is to know whether the internet advertising is effective. Internet advertising has many advantages in terms of cost-effectiveness. In addition, advertising on the Internet is much more targeted, their effectiveness can be adapted through the use of keywords designed to target a specific audience and draw it to your ads (Lavrakas, Mane and Laszlo, 2010). Furthermore, it is easier to monitor the effectiveness of online advertising, because advertisers can examine the response patterns, this information can then be used to create more effective advertising campaigns in the future.

Research Question

Is internet advertising effective? ...