Relationship between Employee Job Satisfaction and Employee Turnover

By

ACKNOWLEDGEMENT

There is an immense role of my supervisor, family and associations for the completion of this research study. I would be gratitude to them for supporting me and assisting me.

DECLARATION

I take oath that the entire thesis has been completed by me and the entire work has been done by writing and no copy pasting material has been added in this thesis.

Signed __________________ Date _________________

ABSTRACT

In this research study, the researcher tries to explore the relationship between job satisfaction and employees' turnover rate. The main focus of the research is on employees' turnover rate and employees' jobs satisfaction of star bucks. The research describes the factors which have an impact on the employees' job satisfaction and less employee turnover rate. In this research the questionnaire and interview techniques were used and findings proved that there is a strong relationship between employees' job satisfaction and their turnover rate and star bucks' employees are more satisfied with their job and their turnover rate is low. Start bucks is taking care of its employees and the responses by the respondents have proven that the employees are very much satisfied with their companies motivational a strategies and job tasks and that is the reason the turnover rate is less and its getting lesser with every passing year. Thus, it can be concluded that the there is a strong relationship between job satisfaction and employee turnover. The more employees get satisfied with the job the less the employee turnover rate would be. The Star bucks' has less employee turnover rate and this shows that employees are more satisfied with their jobs.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Chapter outline1

Background of the Research1

Understanding Job Satisfaction1

Training6

Employees retention7

Starbucks8

Problem Statement9

Aims and Objectives10

Aim10

Objectives10

Research Questions10

Justification of the study10

Layout of the Dissertation11

CHAPTER 2: LITERATURE REVIEW12

Introduction12

Organizational culture12

Employees' Motivation13

Job Satisfaction, Organizational Commitment, and Retention15

Motivation and its factors17

Employee satisfaction18

Changing needs of employees19

Turnover19

The Role of Leaders20

Key Role of the Manager and Supervisor20

Two-Way Communication22

Managers and Supervisors as Communicators25

Summary27

CHAPTER 3: METHODOLOGY28

Introduction28

Research design28

Rationale for Mixed Methods Research Design28

Secondary Research Methods29

Primary Research Methods30

Qualitative and Quantitative Research Method32

Data preparation and statistical procedures35

Sampling method35

Data Analysis35

Target Population and Sample Size36

Data collection36

Questionnaire36

Instrument37

Validity and Reliability37

Confidentiality39

Ethics39

Literature Search40

Keywords Used40

CHAPTER 4: ANALYSIS AND DISCUSSION41

Introduction41

Descriptive analysis of Questionnaire41

Interview responses from HR managers of Starbucks54

Discussion57

Introduction57

Secondary research findings61

Job satisfaction61

Measuring job satisfaction64

Turnover and job satisfaction65

Summary66

CHAPTER 5: CONCLUSION AND RECOMMENDATIONS68

Introduction68

Research questions addressed and major findings68

Research questions68

Recommendations74

Research limitations75

REFERENCES76

APPENDIX78



CHAPTER 1: INTRODUCTION

Chapter outline

This chapter included the introduction of the research study that provided the overview of the study. This part is divided into background, the research problem, the aims and objectives, research questions, and justification of the study. It enabled the reader to understand initially what it purported to find out and address.

Background of the Research

Understanding Job Satisfaction

Job satisfaction can also be described as the result of many factors that affect the quality of an individual's working life Job satisfaction is of interest to employers and continues to be studied since it is considered to be a desirable outcome of employment. Job satisfaction has been linked positively to ...