REFLECTION PAPER World Duty Free (WDF) Reflection Paper



World Duty Free (WDF) Reflection Paper

Reflection on the development of your understanding of theory and application learned



In critical analysis of World Duty Free (WDF), the WDF shops are the retail outlets that do not apply local or national taxes and duties. It is a division of the Auto grill Group, a leading journey Retailer in the UK with 89 shops in 22 aerodromes in the UK. The WDF objective is to provide the best buying know-how from the aerodrome and they are seeking to offer clients the newest goods at inexpensive price. The WDF shops offer assortments of products to their current clients ranging from cosmetics to confectionery goods, fragrances, skin care products, perfumes, sunglasses, wine and champagne along with cigars(Rosen, 2010, pp: 47).

WDF levies and BAA Retail franchise have 1,850 workers in 65 shops with 30 positions in 1000 at Heathrow alone. It offers best service to their customers and speaking with clients in their native dialect, so that clients can easily show their desires. The WDF employ native speakers in Japanese, Russian, Chinese and numerous European and Indian languages. As WDF is the world's number one Retailer of obligation free alcoholic beverage and other related products as mentioned above. Currently, the retailer has assisted redefine the notion of duty-free shop, setting many new measures for a exclusive know-how to aim on fragrances, skin care, cosmetics, champagne and confectionery products for their clients. But with the advent of the European Union (EU), WDF has found that its initial enterprise form is free of charges and the business has turned to the marketing of luxury goods. It has items like sunglasses, watches, jewelry and souvenirs (Pasternack, 2009, pp: 70).

WDF's strategy illustrate ahead to the culmination of Terminal 5 and the boost in air traffic of the new high development markets. According to Adrian Frymann, the JDA Portfolio Merchandise Management (PMM) permits the trader to identify the yield blend of methods and emblems to rendezvous the demand and the flow of traveler's transient through each of the terminals, which shops the business found. The revised economic design in agreement with Frymann founded on the anticipated number of travelers, the demographic profile and projected expenditure. Weekly sales outlook set at the shop grade corresponds to this form, which permits merchants to conceive outlooks of key activity designs to rendezvous the demand and supply. ...