The US presidential elections of 2012 saw Barack Obama successfully defending his presidency from Mitt Romney, the former governor of Massachusetts. The campaign which initially seemed to be a heated competition turned out to be a comfortable victory for the incumbent president. In this regard, the public relations strategy used by both the parties proved out to be quite decisive to a certain extent.
The President entered into the presidential race on a grim note. The effects of the economic recession were quite evident in his tenure. Moreover, his biggest domestic achievement, the healthcare bill, did not seem to be ...