Quality Management

Quality Management

By

Quality Management

Introduction

Today several organizations tends to render Quality management as the amalgamation which tends to inculcate the activities carried out within a production unit with the staff committed to achieve the policy as per the framed objectives. Moreover, the term Quality management is basically a synonym often used to identify an industrial enterprise along with the sub fund delegated to manage the quality of the products. That is to implement the actions and initiatives that define and control the quality standards required by management. As the world has evolved into a global village, Quality Management has also grown and is rendered as the modus operandi to make operations a formalized system that yields the best results with the lowest cost. With Quality Management, the control of the product and the assurance that the processes needed for its realization are monitored. However, to really govern processes and to always satisfy customers, the right tool is thus identified as the application of continuous improvement (Mazin & David 2008, pp. 188).

However, the costs associated to quality management is huge and thus is

related to training, setting the measurement and monitoring processes, analyzing, continuous improvement and maintaining an environment in which people are motivated to take the right actions spontaneously. However, in this regard the notions of marketing have not been fully utilized and only become the part of the process when delivering the good to the customer or the consumer. Therefore, this study serves as the platform to cultivate a plan or model where marketing is given its due share in the whole process of quality management. In other words this study would evolve to inculcate the marketing into the nomenclature of Quality Management. This can be helpful in raising the company profits or improving its market share by injecting a refined image in the minds of the consumer. As the world has transformed into a global village thus the dependence on quality and reliability is the key (Peter 2000, 329).

Research Question

1.How marketing managers can enhance their marketing practices?

2.How can quality management as a philosophy be used to guide and transform marketing process in the present age?

Scope of the Project

The basic QM philosophy, guiding principles, approaches, continuous improvement systems, improvement methodologies, and tools and techniques which can be used by the marketer to review the progress of a strategy in reaching goal are examined. This research focuses on the basis of literature evidence and case studies, reveals the relationship and importance of total quality to marketing. It goes on to demonstrate how Quality Management approach may help marketing managers to deal better with the necessary strategic adjustments in developing a quality-driven culture in marketing orientation (Love & Heng 2000, pp. 329). Moreover, it is also important to decipher the evolving notion of quality management since the phenomenon in the present age has taken the form of a universal process that encompasses every part of an organization. It extends the concept of the customer to include internal working ...