Quality Management

The competitive advantage of Apple lies in its very marketing and advertising campaigns that are highly secretive and unique. It is one of those companies that do not simply rely on the product features but try relating it to the lives of people suggesting of way in which Apple products can make the lives of people better. It is known for the aesthetics of its highly innovative products and its beautiful designs. Their marketing strategy is to excite people about the product and this is enhanced by Apples aesthetically designed hardware and products that speak for itself in comparison to ...