QUALITATIVE RESEARCH ARTICLE

Qualitative Research Article

[Name of the Institute]Qualitative Research Article

Summary Document: National Geographic Magazine

The National Geographic magazine is the official magazine and the property of the globally renowned National Geographic Society. The magazine is a global phenomenon and is circulated to a vast range of nations and countries. The National Geographic group is responsible for some of the most revealing and informative journalistic activities throughout the world. The magazine has a deep history of providing accurate and insightful details to the vast audience, whereas the first magazine issue was published in the year 1888. This magazine issue was printed only nine months after the society had been formed itself, and after that time the group has been able to develop a substantial brand image. The quality of research is a crucial element of the national Geographic magazine, and the editorial process is highly meticulous in nature. The articles presented in the magazine range from a variety of subjects and all have a string and objective research foundation, to support the claims made and presented to the global audience. The magazine has focused its publishing objectives on the quality of the content and research provides to the audience and this is why the official issue is circulated only on a monthly basis. Considering the changes introduced by the globalization factor and the advent of technology, the magazine has also presented an online version of the magazine which is highly interactive in nature. Although the majority of the content is presented to the audience strictly on a monthly basis, the magazine also publishes certain special editions for the significant global events.

The National Geographic magazine is primarily a generic research printed entity which seeks to cover several significant topics and brings the most crucial dilemmas in front of the global attention. By the year 2011, the magazine had firmly established itself as one of the most read and appreciated entities in the world with a healthily global circulation of 8.3 million copies. The primary market of the magazine is the United States population, which accounts for more than 5 million copies of the magazine each month. Although the advent of the internet based devices to the global population have decreased the overall demand for the hardcover magazines, the global circulation for the National Geographic magazine is still very substantial in nature. The primary target market of the magazine is focused on the educated adult sector of the population of the developed countries. Although the magazine also has a strong presence in several diverse regions of the world, the primary market of the magazine is developed by the educated class of the major western countries. As stated America is the biggest target market for the magazine and the general subscribers are the students and the professional individuals.

The segment of the population who are still pursuing their academic developments and also the professionals, are able to attain the significant research based article from the magazine. The students often have to rely on ...