The course of the study is based on a public relations crisis situation that aroused at the company “Best Baby” after the accident of one of their company's made stroller. Often confused with the means of communication, public relations strategy refers to the communication process to follow the guideline for action to be communicated to policy intervention in consistent ways of doing that meet the objectives communication and before the implementation of means of communication. It is the way, if the approach we favor to solve or mitigate a problem of communication. The public relations strategy must ...