PUBLIC RELATIONS



PUBLIC RELATIONS

Introduction

Public relations, is a management function which tends to involve management as well as communication. It tends to describe the permanent nature by which a private or public organization is to establish, maintain and promote relationships. Those relationship tends to be based on knowledge and understanding of this organization and its audiences which can be internal and external. However, all this is done in the public interest as well as the interest of the organization. However, many experts tend to define the Public relations as a set of technical communication intended to give a picture in favor of a person or a public or private organization. It tends to develop a relationship of trust, esteem and adhesion between a company, brand or a public. Whereas, some tends to define the public relations as the effective relationships with relevant public.

The communication crafted by the PR representative or PR Professionals tends to be more personal and less directly led to the deed (or political decision) that the advertising, the propaganda or lobbying by intervening through relays (such as journalists). Public Relations can be stretched to various forms which can inculcate sponsorship of a cultural, sporting or charitable, or invitations to parties or prestige operations and other similar events which tend to enhance the image of the organization in the eyes of the public. A PR professional is required to maintain a regular contact with the media and keeps the public informed regarding the events and happenings through the tools such as newsletters.

Public relations can intervene in support of press relations, or conversely generate PR, moreover, all activities of communication and information implemented by a business needs to pass through the PR department. However, it is important for a company to distinguish between the internal PR and External PR. Inside the company (internal PR) tends to establish and develop trust furthermore it strengthens the cohesion between its different components, for example the corporate culture tends to motivate the employees and other related activities. Whereas, external PR intends to develop good relations between the company and its various stakeholders: such as customers, suppliers, local government representatives, media and other representative authorities. It would not be wrong to state that PR creates a fund of sympathy and reinforces its image. To serve this purpose there are various tools which the PR officials tends to use for internal targets: company newsletters, welcome booklet for new employees, organizing ceremonies, sports tournaments, meals and New Year gift away.

However, for external targets: newsletters, company visits, open days, press releases , press conferences, presentation brochures of the companies, opinion leaders on the internet and various other tools tends to be used. Precisely it would be safe to state that Public relations are a set of strategic communication activities coordinated and sustained over a period of time. It is aimed to strengthen ties with different audiences, listening, informing and persuading them to achieve consensus, loyalty and support them in action present and / or ...