Public Relations

[Name of the Institute]

Public Relations

Characteristics of the Youth

The youth represent a significant part of the contemporary consumer market as they represent a substantial purchasing power, on the global scale. In order for the companies to attain appositive revenue stream, they have to develop good public relations with this sector, and develop the most effective marketing strategies for this population sector. The youth are considered as the generation Y population, and they are predominantly tech savvy and information oriented individuals. These individuals have developed significant virtual personas, using the various online social media websites. The ideal public relation initiative for any ...