PRUDENTIAL FINANCIAL COMPANY

Prudential Financial Company

ABSTRACT

Ethics has been a subject of study for thousands of years, and brilliant scholars have spent their lives exploring it. Ethics is concerned with the philosophical reflections on morality. Ethics is concerned with two basic questions. One is concerned with prescribing the content of morality. The other is concerned with giving reasons for morality. Both ethics and morality are concerned with how we position ourselves in relation to others. Ethics is linked to sustainability through the concern for others and subsequent considerations about how to organize relationships to the other. Sustainability is not the same as ethics and morality. Rather sustainability is a description of a particular ethical position amongst other positions, even if the position of sustainability is vaguely defined and disputed. This implies that organizations and professionals that claim to be ethical do not necessarily act in a sustainable way. The below paper discusses the ethical implications at Prudential Financial Company.

Table of Contents

Introduction1

The Best Choice for Your Estate2

Easy and Safe2

Merging Efforts2

Major Products and Services3

Swot Analysis4

Strengths4

Weaknesses6

Opportunities7

Threats8

Principles of Ethics9

Business Ethics10

POE Topic Areas & Questions10

Marketing Managers at Prudential Financial differ in Moral Imagination and Development11

Five Essential Ethical Precepts for Enlightened Marketing12

Stakeholders at Prudential Financial: Embracing the Stakeholder Concept12

Major Ethical Forces in Marketing Function at Prudential Financial12

External Ethical Problems13

Ethics Affects on Decision Making and Implementation14

Conclusion16

Prudential Financial Company

Introduction

Prudential was founded by John Fairfield Dryden, Newark, NJ, on April 3, 1873, and was then called "Widows and Orphans the Friendly Society". The name was changed to "The Prudential Friendly Society" on February 18, 1875. The Prudential Friendly Society was the first life insurance company in the United States to start selling life insurance accessible to low-income families, in which premiums were worth a few cents and you could pay per week (About Us, 2011).

With more than a century, Prudential Financial Incorporation has positioned itself as one of the largest financial institutions in insurance and investments. It currently offers products and services to more than 15 million individual and institutional investors in 30 countries and manages about 357 billion dollars in assets. The main vision in all these years has been to grow and protect the assets of its customers (Our Mission, 2011).

Prudential accomplishes this mission by providing your customer information, advice and alternatives on a wide range of solutions regarding asset management, insurance, securities, through a global network of consultants and investment professionals. The famous rock logo, Prudential Financial is one of the most recognized corporate symbols in America. The company is inspired by the Rock of Gibraltar as an indication of strength and confidence that millions of people have put into the company to achieve important financial goals (Our Mission, 2011).

At Prudential Financial, customers will find different alternative investment funds, with excellent yields and different terms of liquidity, to meet your needs and requirements of both individual savers, and businesses of all sizes reported. About how to invest today encourages its customers to diversify the amount in dollars by 50% and 50% in pesos, because sometimes the dollar ...