PROMOTIONAL PLAN

Cleanturn Toilet Seat Cover Dispenser - Promotional Plan

Executive Summary

Cleanturn toilet seat cover dispenser system is one of the significant toilet sanitary products in the Korea market, and now we have planned to introduce it in UK. To introduce and gain a fair portion of market, an effective promotional plan is essential, which includes marketing and sales strategies the company will adopt to introduce as well as penetrate in the new market. A promotional plan for Cleanturn toilet seat cover dispenser system is provided in this report, which includes the reprise of our target market and distribution strategy; entering and penetration strategy; and finally the comprehensive marketing and sales strategy plan. Hence, this report is focused on a promotional plan of a product into new market. Cleanturn Toilet Seat Cover Dispenser - Promotional Plan

Introduction

Cleanturn toilet seat cover dispenser system is currently one of the highly used toilet dispenser products in Korea. Now we have planned to introduce this product in new market, the UK, for which we have decided to adopt the Joint Venture entering strategy as well as Licensing. These two major strategies will help us in entering as well as penetrating in the new market while avoiding economic and political issues new firms face in the market, and also facilitate us in exporting that can provide us a competitive edge in the UK market. On the basis of this a promotional plan has been developed that involves the marketing and sales strategy covering all the 4Ps of marketing. This plan highlights and comprehensively elaborates what our product offers to customers for meeting or exceeding their needs, what is our pricing strategy and why, which distribution channels will be used to place our product, and which marketing channels will be used to promote our product. Thus, the promotional plan thoroughly indicates the steps we have planned to promote Cleanturn in the United Kingdom.

Target Market & Distribution Strategy

The primary target market of Cleanturn toilet seat cover dispenser system is public sanitary companies that utilize toilets in public places like supermarkets, hotels, camping sites, mosques, airports, hostels, universities, restaurants, and many others. Home users are our secondary market for Cleanturn product. In order to serve these markets and promote our product in our target market, we have planned to use various distribution channels highlighted below:

Public sanitary companies: Our key target will be to sell our product to public sanitary firms that will offer it to variety of public places including restaurants, shopping malls, hospitals, hostels, camping sites, and many others.

Public places or organizations: We can also try to direct sell our product to public places or organizations like hospitals and hotels, which can utilize our product to improve their hygienic conscious image and attracting more customers.

Toilet sanitary stores: Stores that sell all kind of toilet products will be contacted by us to make a contract of buying our product (we will illustrate the benefits our product offers).

Internet shoppers: we will use internet as our marketing channel to further ...