GLOBAL MARKETING PLAN

Global Marketing Plan for Tata Nano, in Nigeria

Global Marketing Plan for Tata Nano, in Nigeria

Introduction

The main purpose of this paper is to discuss the strategic marketing plan for a Tata Nano in Nigeria. This report will attempt to present the marketing plan for Tata Nano. The marketing plan will provide an in depth insight into the product and detail on the characteristics of the product that make it reliable enough to increase revenue. This paper discusses the many integral components of the marketing strategies that include pricing strategies, promotion strategies and other strategies that the product will have to adopt if it wishes to enter the Nigerian market.

Marketing objectives

A promotional plan is a tool which is used to meet the marketing objectives of a company. It may be confusing for the new businessman, to develop a promotional plan. But an experienced businessman can easily develop a business plan. The promotional plan is the main factor of meeting the marketing objectives because it is the plan which decides that how much budget should be allocated in which area. Tata Nano can start its promotion through different promotional tools (Boyd, 1998, 181).

Advertising can be done through different channels. These channels include the print media, electronic media, direct mailing and the outdoor advertising like the bill boards and others. Nigeria market plan to; first make advertisement through the electronic media because according to the research, Nigerian people spend most of their time in watching TV and using the internet. So, this could be the best medium to capture the Nigerian industry.

Target Market

After the entrance of nano technology in the world of social marketing, a number of competitors have entered into this market by implementing more or less the same strategies as nano cars. The direct competitor of Nigeria business will be other nano cars, which is a portal dedicated to the sale bidding cities, but with the difference that the offers are only sold after reaching a minimum of buyers.

Market Segment

It is highly recommended that the parent brand should be strong enough to support the nano brands. Since, it is a renowned company so it should develop strong branding strategies so that the market can further grow. This choice of branding strategy is the key factor in the development of the line extension. Brand strategy linked to a single product and its unique positioning. The consequence of this strategy is that each new product is given a name, old-fashioned and that the company has a portfolio of brands that match your portfolio.

Expected Sales and Profit Expectations

The car would be available for about NGN 360 for the base model, same as the price in the Indian markets. The car carries a price tag of Rs 1.23 lakh to Rs 1.72 lakh (ex-showroom) in the Delhi for three variants."Tata Motors will make the Nano available in Nigeria in the next one year to one and a half years," a senior official of Tata Africa Nigeria, Sudeep Ray, ...