GLOBAL MARKETING PLAN: SELCO SOLAR ENERGY

Global Marketing Plan: Selco Solar Energy



Global Marketing Plan: Selco Solar Energy

Introduction

"More planning shall give greater possibility of victory, while less planning, lesser possibility of victory, so how about without planning?" Just like in a war, we must equip ourselves with the right strategy and tactics before we Even enter the field of combat. Similarly, marketing is not, and never be, something that is thought about on the spur of the moment. It has to be organized and well thought into a tidy plan, so that we can forecast the future with some measure of accuracy.

Executive Summary

The Selco Solar Energy is an innovative concept that has been introduced in the Indian market because of the rising fuel price in the country. The idea behind its conception is to provide a sustainable energy that is eco-friendly and a small energy that would be suitable for India. The company introduced its plan not only to target the Indian market but also cater to the growing demand for such energys in the international market. In order to understand the competitiveness of the company and its position, a series of analysis is energyried out like Porter's Five Forces and SWOT as well as the Value Chain under the McKinsey Business System. Following this analysis, it can be seen that REEA is well placed to perform in a good way in the EE market. Even though there various challenges that the company could face, it can be overcome by adopting various strategies. The company's key strength is that it provides a high technology energy, in fact way ahead of others in terms of technology. And the added point is that this high tech energy is made possible at a lower cost. The cost compared to other manufacturers in the same industry is three to four times lower. The pull down factor for the company is that it doesn't offer a wide range of of options. It should be noted that in the future the range of energys offered should be broadened so as that it satisfies various kinds of customers. Despite all this, Selco energy are making headway into many countries and in the future it would turn out to be one of the major players in the eco-friendly energy industry.

1.0 Introduction

In this assignment, the company taken into study is Selco Solar Energy Company which is offering its services in India. The company would be analyzed on its competitiveness by doing an industry analysis based on Porter's Five Forces; a situation analysis is done using SWOT and is followed up with McKinsey Business System to analyze the value chain in SELCO. Based on this analysis, it can be understood whether the company is competitively placed to face other companies in the industry. The company strategy undertaken and also the ones to be taken is described so as to understand its future prospects of performance. The challenges to be faced ahead are listed down with recommendations to be considered in order ...