Promotion Strategies Undertaken to make Croatia the Favourite Touristic Destination for British Tourists

ACKNOWLEDGEMENT

I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration.

DECLARATION

I, (Your name), would like to declare that all contents included in this dissertation stand for my individual work without any aid, & this dissertation has not been submitted for any examination at academic as well as professional level previously. It also represents my own views & not essentially the ones associated with university.

Signed __________________ Date _________________

ABSTRACT

The research study highlights the promotional strategies that have been undertaken by the Croatian government in order to make the country best tourist destination for the British tourists. Croatia is among the countries with the most protected intangible assests in the world. One reason for this wealth of tangible and intangible cultural heritage is the outstanding position of Croatia on important traffic routes and at the crossroads of great civilizations, each wanting to leave their mark. Croatia is one of the most beautiful countries in the world that follows the rules and regulations of the environment and has maintained healthy ecological system. The country has a healthy environment that blends the beauty of its mountainous regions with the warm and sunny environment of the Mediterranean. Croatia is also considered to have a stable economic situation that attracts large number of customers due to the safe and healthy economic conditions it has maintained. The country comprises of the flat, mountainous, continental and coastal regions. Thus, it can be said that the country covers diverse form of beauty and has been blessed by different forms of beauty on small area. The other countries in Europe are large in size and cover less diverse form of the beauty while the case of Croatia is completely different in this regard. Therefore, Croatia is considered to be the country that has been blessed by beauty, economic stability and occupies an important central position in the world map. Moreover, the country has large biodiversity and all the sources of maintaining environmentalism has been adopted by the country in order to make the country acquire natural and fresh ecology system. This is why Croatia ranks as one of the top five European countries with regard to biodiversity, with some parts being amongst the world's richest such areas.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 1: INTRODUCTION1

Background of the Research Study1

Aims and Objectives of the Research Study4

Problem Statement5

Significance of the Research Study5

Rationale of the Research Study6

Research Questions7

Structure of the thesis8

Overview of Croatia10

Significance of Tourism10

Critical Review11

Tourism as an Economic Activity11

Tourism Emerging Regional Inequalities13

Diversity of Tourist Experiences14

Tourism in the Developing World15

Models of Tourism Development17

Developmental Perspective22

Theory of Economic Growth24

Conflict Perspective24

Importance of Tourism Economic Impacts26

Cheap Croatia holidays 'attracting British tourists'27

Increase in British Tourists to Croatia28

Flights to Croatia for 201129

CHAPTER 3: METHODOLOGY30

Introduction30

Significance of the Study30

Qualitative Research31

Qualitative vs. Quantitative Methods31

Measures of Tourism Integration32

Tourist Questionnaires34

Questionnaire Development34

Semi Structured Interviews36

Systematic Review36

Search Technique38

Criteria for Literature Search38

Choosing Study Sites40

Data Collection42

Data Analysis42

Qualitative Assessment43

Strengths and Weaknesses of ...