POSITIONING STRATEGY OF TOURIST

Positioning Strategy of Tourist

Positioning Strategy of Tourist

1. Executive summary

Tourism is the act of leaving his home for personal reasons, for a period exceeding 24 hours. This may involve the consumption of a night with a hotel and possibly reserving the ticket.

Initially only linked to leisure and health, tourism also now incorporates all economic activities to which the person uses in an unusual move (transport, hotels, restaurants, etc...).

It may, for example, a business trip (this is called "business tourism") or a pilgrimage religious (cultural tourism). We may also seek treatment in another country than where you live, it is called medical tourism.

Practicing tourism also allows pausing in his schedule utility imposed by the need to earn a living.

Tourists generally interested in culture or landscapes he visits. This practice has long been the preserve of the wealthy that could afford to travel, to see the remarkable structures, works of art or taste other cuisines.

Tourism has spawned an industry where the middle classes in Western countries (Europe and North America) could begin to travel. It is the general improvement of living standards that allowed people to spend more time on leisure activities, including tourism, not to mention the considerable progress in transport (shipping, rail but mostly aircraft).

For WTO (World Tourism Organization), "Tourism is a shift away from its usual place of residence for more than 24 hours but less than 4 months, for recreation, for business purposes (business travel) or sanitary purposes (health tourism).

The Asia attracts many European travellers with its ancient cultures, with lifestyles very exotic for Western travellers, but also thanks to its beaches, its gastronomy and natural sites. You will find many discovery tours throughout Asia, stays plain and stays in the sea in Southeast Asia and India. Two Asian giants have fascinated the West: China and India (but also Russia's main interests lie on the European side). China today is heir to an ancient culture, you can come and see this country as large as Europe and diverse it. Many travellers are content to visit the east coast of China (Shanghai, Beijing ...) and south (Yunnan, Guangzhou, Hong Kong ...) but feel free to sink into the earth to discover strong regional cultures and beautiful natural sites. The India attracts many travellers came for adventure, explore the mysticism of many Indian religions, and enjoy the luxury of past Maharajas or the natural beauty of the country. (Wurzburger, 2009, 78)

You choose how you want to discover India at the seashore in Kerala or Tamil Nadu, in the footsteps of Maharajas in Rajasthan, in the foothills of the Himalayas or in the jungle of cities like Delhi or Bombay.... The Japanese also fascinated by European culture, gastronomy, lifestyle ... you can discover the big cities (Tokyo, Kyoto ...) but also to get away and experience life in rural Japan. South Korea attracts fewer visitors but deserves to be known, especially for its gastronomy and culture. The Southeast Asia is attracting many travellers: loop discovery or beside the ...