Promotion Analysis of AT&T

Promotion Analysis of AT&T

Promotional Strategy and Mediums

AT&T uses integrated marketing communication. The concept of integrated marketing communication allows the company to promote its brand by using promotional mix, such as advertising, public relations, sales promotions, direct selling, the internet, ambient media, e-mail and many more (Blythe, 2009. p.27). AT&T has used several promotional tools to establish their presence in the market. AT&T is a cell phones provider and provides internet services. They are considered to be the amongst the largest internet provider in United States of America.

Television

Television is still considered as main tool for the promotion ...