PROMO ADVERTISING

Affect of Noise on the Advertising Process

Affect of Noise on the Advertising Process

Introduction

Communication may be defined as a continuous process which commence from the source of the message and is completed at the feedback; this marks the start of another cycle. Feedback is the most important step in this process as it measures the success and effectiveness of the entire process. There are several intervening factors which affect the communication, noise being of them. It may be defined as interference, disturbance, or any factor which hinders or complicate the process. It obscures the ability of the receiver to comprehend the ...