PROFESSION PRACTICE

Profession Practice

Profession Practice

Theory and Concepts

A convincing exposition of the subject displaying the ability to identify complexities of the subject matter. The student is objective and identifies theory and concepts and relates them to a broader context. Theories are sensitively and critically applied. The main theory attached with this is the concept of marketing which is possible with the help of the advertising tools. The main objective of the brief is to make the target audience aware about the new service by ignite. The objective of the whole activity is to generate word of mouth and at the same time bring the brand in to the mainstream fashion of the sports, using the interactive media (King, 2002, pp .48-54).

Ignite is essentially about good learning and great morals, with wide multi-cultural opportunities. The broad concept and scope of ignite has grown to encompass many facets. One key element is to build at the moment is synergy between transatlantic programmes, and define some links which enrich the basic experience that can be gained through soccer training on a regular basis. The main target audience for this campaign is the people from the age of 5 years through to teenagers, and promotes wider life lessons and experiences. The targets for each activity are to increase the spotlight on the brand (Riverside, 2011).

Starting with pre-launch phase where activities would be conducted through teasers in the branding phase, which would create word of mouth (Quinn, 2006, pp. 13-17). By creating a dialogue between the consumer and the company through Facebook, and YouTube this will give us insight on their views on the activity and products. Through the pre-launch activity we will create a buzz in the market regarding the brand, through web-site, and filming of (a) sports footage and (b) promo footage. Those involved at this point will in a way help shape their briefs, based upon the sort of project that will aid their peers and future participants. Though according to the brief it is focusing main on the social media networks.

There are some limitations with respect to the activity which can be as follows.

Time limitation

Budget limitation

Negative word of mouth

Research Methodology

A convincing methodology is presented with due consideration to potential limitations. Strenuous efforts have been made to overcome these limitations and to employ the most appropriate, from a wild range of method available given limitations on time and resources.

One of the main considerations to potential limitation that is quite evident in the brief is the impact of budget, as advertising requires a lot of budget but as far as the campaign has been initiated through the social media network budget restrains could be minimized as social media is the most cost effective medium for anyone to advertise. The limitation of the budget has been resolved for the rest of the part in limitation. There is a crises plan that has to be proposed for the phases to be launched, which are with respect to the phases of the campaign (Baym, 2005, ...