Project Plan Proposal for Real Estate Brokerage Transition to an E-Business Presence

Executive Summary

Executive summary includes the overall business plan of your business, should be able to provide a brief introduction of what you seek from the business, your intentions for an e commerce site, include the business objective and summary, marketing plan, commercial goals and targeted customers. Highlighting these elements will provide knowledge for your business (Laudon, Kenneth, 2009).

E Commerce Business Plan

In order to initiate an e commerce unit it is important to consider a structured business plan, because just like any business, e commerce have similar requirements in marketing, finance, competition, management, design and development. We will cover each aspect of the business plan for the e commerce unit of XYZ Inc., which is a Real Estate Brokerage and outline legal requirements for initiating the business concern. Following is the business plan for an e commerce website of XYZ Inc.

Business Description

This is the detailed section in which you deeply discuss those elements that you introduced in the executive summary. When writing this section, keep your targeted audience in mind. For instance, if you are trying to gather initial capital, keep your investors in mind. Being an e commerce unit, you should clearly identify your business involvement in information technology, and what fields your will be focusing on (Porter, 2008).

Competitor Analysis

This is the most important section in the business plan also the most tedious one. This requires the involvement of potential supporters to identify the market conditions for the products and services your business is offering. In order to gain initial market share, it might be helpful to incorporate an innovative idea into the market. It involves the identification of potential e commerce businesses present in the market (Hamel, Prahalad, 1994).

Marketing Analysis

Identify the market potential, for the services you are offering. Developing a b2c or b2c business, you should consider the demand of the products you will provide to other business or direct consumers. It is important to identify your and target your customers when analyzing the market potential. This will help business plan readers to identify what sources and channels you will use to bring your product into the market (Barney, 1996).

PEST Analysis Overview

The natural surroundings where XYZ Inc. resides are very unpredictable. All associations have its advised interior flaws and power; however the out of doors globe will furthermore have a foremost influence on the XYZ Inc.'s upcoming opportunities. The PEST analysis is well liked trading administration device and procedure of analyzing the numerous distinct external components influencing an organization. (Denzin, 1978)

Legal or the Political Aspects

A part will not be adept to gain achievement, good status and believe if it will not address lawful and political part as part of their strategy. For XYZ Inc., political and lawful parts encompass the desires of the part to pursue the granted principles and guidelines of the government in alignment to be advised as lawful and authorized enterprise sector. In this kind, for instance, e-business of products and service industry should ...