Product Reassessment



Product Reassessment

Introduction

The first McDonald's outlet was opened by brothers McDonald's in 1948. At that time, it became the first local franchise in the history of fast food in San Bernardino, California (USA) (McDonalds, 2013). It offers fast food which is prepared and serves at high speed. There is no doubt that the basis of their success was to replace the conventional dishes used in the rest of restaurants. After some time, they reached a high level of sales although their menu was limited but they kept growing. So in 1955, Ray Croc opened the first store of the Corporation. This paper demonstrates a marketing plan for a product repositioning by introducing new product under their umbrella.

Discussion

Mc Donald's is an American company that has achieved lot of success and also left its original market (USA) to capture the world with its good quality. One of the main objectives of the company is to offer the best product at the most suitable price. There are some interesting facts about this franchise which makes it the fast food chain leader in the world. During 50s and 60s, the management team of Ray Kroc established the successful philosophy of the system of the company which indentified four factors that were Quality, Service, Cleanliness and Value. While McDonald's offers its customers a standard menu in all its premises, it is even noticeable that these menus are combined with special products which are developed in each culture depending on the tastes of customers.

Mc Donald is planning to launch yummiest beef sporty burgers out of them which will taste like home made, fresh and yummy like one would never have had. They would be marketed first and foremost at the Super Bowl events. Real food is needed to boost energy in sports. Everyone needs the real energy to keep roaring and keep rolling. In addition, by using the internet it would be possible to set up an online 'beef burger sales' business which could deliver these yummy beef burgers via a courier service. The beef would be matured longer than most available in supermarkets and would be taken from rare breeds developed for flavor rather than for speed of growth that have been kept in very good conditions.

Target Market

The target market of our product will be middle class sporty youth who love to have real beef at a great price in order to get energized to give their best in life. Marketing will be a critical component of the business to ensure success and profitability. The primary market need is a creative, unique, and can be availed real beef sporty burger if marketed properly. The Super Bowl is the championship game of the National Football League (NFL), pitting the winner of the American Football Conference (AFC) against the winner of the National Football Conference (NFC). The idea of the championship game, including the name Super Bowl, came from discussions and negotiations between the NFL and its chief rival, the American Football League (AFL) in the late ...