PRODUCT POSITIONING

Product Positioning

Product Positioning



Positioning is a virtual placement. It's where your product or service aligns into the marketplace. Effective Positioning places you first in line in the minds of promise customers.

That's why it's so significant for entrepreneurs to change their passion into a market position. If you don't characterise your product or service, a competitor will manage it for you. Your place in the market location develops from the characterising characteristics of your product. The prime components of Positioning are:

Pricing. Is your product a luxury piece, somewhere in the middle, or cheap?

Quality. Total value is a ...