PRODUCT ANALYSIS

Amazon Kindle - Product Analysis

Table of Contents

Introduction1

Product analysis for Kindle1

Product description1

Tablet Wars2

Screen Size2

Price3

Target Audience3

Channel of distribution4

Promotion4

The marketing mix for Kindle5

Market segmentation and targeting5

Students6

Profile of Kindle Target Market6

Libraries7

Conclusion7

References8

Amazon Kindle - Product Analysis

Introduction

Amazon Kindle is developed by Amazon and is an e book reader that makes digital media accessible through wireless connectivity. The users can download, shop, browse and even read e-books over the website. Amazon has also come up with the physical devise called E Ink electronic paper to help readers read the e books over it. The power use for the devise is very low and it is just like reading the paper. The devise displays the content in 16 shades of gray (Hicks 2008, p. 22).

Product analysis for Kindle

Product description

The first Kindle was released by Amazon in the year 2007. The product was such a success that it was sold out within a short time period of mere 5 hours. The demand for the devise was instant and it remained out of stock for the next five months. This product, after many innovations in the product such as Kindle 2, International Versions of Kindle, Kindle Generations up to 5th generation, Kindle Touch and the latest Kindle Fire, is now called Kindle Original. Kindle Fire is the latest edition to the Kindle Family (Perez 2010, p. 9). It was launched by the company in late September this year. The devise has a magnificent display screen of 7-inches. Unlike common tablets, this new devise does not have camera, microphone and an SD slot. The storage for the new devise has been maximized to 8GB and the battery lasts approximately eight hours.

Tablet Wars

When comparing Kindle with the competitive brands, it is important to state that the competition in this product category is very tough. This competition increased further when Samsung launched its latest hardware in the form of a 7 inches Smartphone tablet. Samsung is well known for its android hardware manufacturing and has a reputation as the bets company from the South Korean market. The Product is called Galaxy Tab 7.0 Plus. Unlike the Kindle, this is not just a tablet but also incorporates SIM cards and is almost like a phone. This is not the end to the tablet war that is going on among Kindle and Galaxy Tab. More such tablets expected to come up by the end of the current year (Vahid 2011, p. 7).

Nook Colour and Reader PRS-T1 have also been launched recently and add fuel to the fire of tablet wars. Barnes & Noble and Amazon Kindle are close competitors in that they both play on Android. When comparing the Amazon Kindle with the iPAd, Amazon Kindle is surely a killer. Though, it will take time for Kindle to fully kill iPad because of the numerous other features it has to offer its valued and much addictive customers, the new Amazon Kindle surely has the capability to outperform the Samsung galaxy Plus, the Sony's upcoming Reader PRS-T1 and Barnes & ...