PMBOK PROJECT MANAGEMENT

Hotel project management



Hotel project management

Executive Summary

The Riverview Hotel, Notown USA, is representative of the five star brand within the 'Exclusive Business Hotels of the World' group. All Riverview Hotels are boutique properties, offering between 25 and 35 exclusive rooms. The Riverview properties are renowned for their convenient and strategic locations within major cities throughout the country. Also synonymous with the brand are the high level of personal service guests receive, and the extensive range of comprehensive business facilities available in luxurious settings.

The Riverview Hotel, Notown has 35 exclusive rooms and is targeting corporate guests with a two to three night stay requirement. Target business segments include the IT sector, due to the proximity of the property to Silicone Hill, USA; the automotive industry in order to capitalize on the strategic location of the hotel in relation to the Overall Motors Plant and HQ in Notown and travel trade guests attending National and International Travel Fares at the Notown Exhibition Halls.

Differentiating the type of business service offered, from that of the competition, will assist not only in building the Riverview brand as a whole, but will attract frequent business travelers, who require a higher level of personal service and recognition than they can receive at competitive five star properties in Notown. This will provide the Riverview with an opportunity to leverage its core competencies as regards servicing the business traveler in a luxurious environment.

We have identified all the improvement opportunities of Riverview hotel, and done a detailed SWOT analysis which has given an insight to the problem and improvement areas along with the company's strengths and weaknesses.

According to Project Management Body of Knowledge (PMBOK), Project is defined as a temporary Endeavour undertaken to create a unique product or a service. The act of managing, controlling, coordinating, directing, etc is called management.

Project Management is the application of knowledge, skills, tools and techniques to project activities in order to meet stakeholder's needs and expectations from a project. Projects need to be performed and delivered under certain constraints. Traditionally these constraints have been listed as 'scope', 'time' and 'cost'.

Research Methodology

I have used a lot of secondary resources to research and collect data related to case material like books, websites, etc.. Initially all about Project Management is explained along with some techniques and their importance (Crowston, 1967, pp. 407-426). Then a detailed SWOT analysis is done for the Riverview hotel. On the basis of this SWOT analysis a Project Plan is prepares and recommendations are given. There is no primary research undertaken for this report.

Main Body

According to Project Management Body of Knowledge (PMBOK), Project is defined as a temporary endeavour undertaken to create a unique product or a service. The act of managing, controlling, coordinating, directing, etc is called management. Project Management is the application of knowledge, skills, tools and techniques to project activities in order to meet stakeholder's needs and expectations from a project (Turner, 2009, pp. 58-96).

Projects are executed and achieved under scope, time and cost ...