Paradise Tourism

Paradise Tourism

Body of Paper

Background History of Clients

The clients who are travelling with Paradise Tourism on this tour are 20 newly married couples and they all live in San Francisco from where they are going to depart and arrive at Philippines. The young and newly married couples really enjoy such tourism trips because to them everything is new and amazing to enjoy with their life partner. This is the reason I have chosen the particular market segment where I can easily make them explore and get them to know each other more by planning activities that may involve them to participate in couples. Handling such a big squad will require us to have a team of 6 members to easily manage the journey to Philippines. I will appoint each member a task to manage the duties that I will assign them so that every couple considers them to be participative in the journey. Exploring such beautiful islands is really amazing for couples who are new to each other and with great ambience at Philippines, will astonish them to love the 3 major cities that I'm going to take them to explore and enjoy. This particular market segment is easy to find because newly married couples usually find their honeymoon trips, so every couple is in need of a cheap trip that makes their trip a memorable one.

The demographic composition of the clients consists of an average income earning couples who are working in banks, stations or running small sole proprietor businesses. Their ages are from 20-25 because this is the age where a person enjoys more before getting old and get bounds with family responsibilities. There are also some of the couples, who have strong backgrounds and belong to elite class families. They are either the owners of factories, mills or running their own business.

I already mentioned in the registration form for the journey to Philippines and made every couple to sign only if they are allocentric travelers because the journey will consist of many adventures, physical activities and sports activities that may require flexibility and a smart brainpower to participate in the activities all the way in the 21 day journey.

For every couple it is totally a new adventure and they will expect more from Paradise Tourism to make their adventure a memorable one. They will expect something out of the box and make their journey full of adventures. They would like to spend more time with their partners and find the journey more valuable for the money they spend over this journey to Philippines.

Destinations

There three destinations that I have chosen for our clients to be toured are Manila, Quezon City and Cebu City. These cities are the most beautiful cities of Philippines as they fall under the special class of income bands where people earn high income and have more tourist attraction places to discover. They are highly urbanized and have a large number of population but people living in that region live very peacefully and great tourists with ...