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The Effects Of Advertising On Consumer Behaviour
The Effects Of Advertising On Consumer Behaviour
1.0. Introduction
A consistent theme emerging in advertising models is that both cognitive and behavioral responses under low-involvement situations can be facilitated by source cues that the consumer identifies with. Celebrity endorsement has become one of the communication ...
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CRITICALLY ILL WOMAN IN CHILDBEARING
Critically Ill Woman In Childbearing
Critically Ill Woman In Childbearing
Critically ill pregnant and postnatal women admitted to intensive care units (ICUs) require highly specialised care, components of which many critical care nurses are unfamiliar with. There are no specialist critical care obstetric centres in Australia, with critically ...
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NEW PRODUCT DEVELOPMENT
New Product Development
New Product Development
Introduction
In the recent years, speed - to - market and accelerated product development methods have come under scrutiny in pharmaceutical industry. Research agrees that accelerated product development may be crucial for pharmaceutical corporations to cut costs, provide first-to-market competitive advantages, and secure ...
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THAILAND LOGISTIC INDUSTRY
Thailand logistic industry
Thailand logistic industry
Introduction
Many firms are starting to focus on the effective and efficient supply chain management in Asia. This empirical paper reports on the state of existing logistics management practices in Thailand. The main results reveal that firms prefer agile suppliers. Also, most of the ...
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IMPORTANCE OF BUSINESS COMMUNICATION
Importance Of Business Communication
Importance Of Business Communication
Introduction
Have you had a hard time adjusting to the information age? If you are an educator, have you just not quite come up to speed on all the ways to use multimedia-based computers to enhance learning in your classrooms? ...
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TEACHING ASSISTANTS EFFECTIVENESS
Factors in Teaching Assistants effectiveness and how these could be introduced in my school.
Teaching Assistants in school
Introduction
The role of teaching assistants in schools has been developing over a number of years. In recent decades there has been a move towards the increasing inclusion of pupils with special needs ...
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Business Economics: The Tea Market
Business Economics: The Tea Market
Question 1
Tea, as the second most popular drink in the world after water, is a very important commodity for some of the developing countries in terms of jobs and export earnings, Dry tea is being marketing as "Black Tea" or ...
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TEACHING AND LEARNING FOR CREATIVITY
Teaching and Learning for Creativity
Teaching and Learning for Creativity
Introduction
Froebelian-inspired kindergarten advocates in schools originally linked the concept of creativity to educational aims on theological grounds. The strength of their spiritual convictions, which assumed a connection between the child's inner powers, the impulse to creative activity, ...
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PROCUREMENT FRAMEWORK
Procurement Framework
Procurement Framework
Abstract
In this paper, we develop a testable holistic procurement framework that examines how a broad range of procurement related factors affects project performance criteria. Based on a comprehensive literature review, we put forward propositions suggesting that cooperative procurement procedures (joint specification, selected tendering, soft parameters ...
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KYOTO Protocol
KYOTO Protocol
KYOTO Protocol
Introduction
Human survival on the planet is threatened by many factors, one of which is the threat posed by heat-trapping green house gases that cause a change in climate. This change leads to the so-called global warming, whose harmful consequences are witnessed globally. The rise ...