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PSYCHOLOGY A SCIENCE
Psychology a science
Psychology a science
(1) is psychology a science? Discuss
The Essay questions the reliability of Psychology as a science. By understanding its history, one will appreciate how the study of the mind, has evolved from Philosophical to Scientific. This is similar to people's beliefs that Psychology ...
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MY BRANDS AND I
My Brands and I
My Brands and I
Introduction
What consumers know about a brand will influence their reaction when confronted with brand-related stimuli (e.g. a branded product, a brand user, a category). Managing brand knowledge hence becomes a crucial task for brand managers (Aaker, 1996; Kapferer, 2004; Keller, ...
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IBM: How the Innovation Process Has Been Managed
IBM: How the Innovation Process Has Been Managed
Abstract
IBM has a history of successfully turning organisational data into useful information, allowing customers to store, retrieve, analyze, access and distribute data. The core components IBM offers its customers include database search engines and middleware ...
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BOYCOTTS AND LOCKOUTS
Boycotts and Lockouts
Boycotts and Lockouts
Although lockout is a primary economic weapon utilized by employers; it is rarely used. According to a class handout, an employer may lock out its employees in order to bring economic pressure on a union. For example, an employer may lockout offensively, i.e., to ...
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IT IN RESTAURANTS
IT in Restaurants
Abstract
The purpose of the paper is to explore and compare the current use of information technology-related advances in chain and independent full-service restaurants, the factors that motivate managers of these types of restaurants to decide whether or not to implement such technology, and how these managers ...
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LINE MANAGERS DIVERSITY MANAGEMENT
Line Managers Diversity Management
Line Managers Diversity Management
This paper discusses the macroeconomics and its usage by the business line manager in his or her everyday business decision-making processes. It looks at how macroeconomics affects a line manager's everyday job and what decisions they must make to overcome any ...
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Trade Credit Insurance
Abstract
Trade credit management represents an important strategic opportunity for firms to enhance performance, liquidity and profitability. This paper analyses the case studies of two companies, Threshers plc and DSGi. The size, macroeconomic significance, absence of regulation and presence of significant internal risk associated with trade credit suggest that such ...
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Data Base
Data Base
Company Profile
Buy Direct…Make More with Stockshifters.com. We are the trade only auction site that brings you access to stock that you won't find anywhere else… Bid online for surplus, excess and returned stock from many of the UK's leading brands. We source exclusively from major retail, catalogue and ...
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THE GLOBALIZATION OF MARKETS
The Globalization of Markets
The Globalization of Markets
Introduction
It is commonly accepted that marketing strategies play very important roles in most international organizations. Some believe that a company which plans to expand its business and want to be a successful international firm should have very effective marketing ...
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ISLAM AND CULTURAL POLITICS
Islam and Cultural Politics
Islam and Cultural Politics
Summary
The main features of the Muslim faith that make it fertile ground for democratization are tawhid, and khilafah. To put it considerably more succinctly than the authors, tawhid is the central notion that God is at the center of reality. In ...