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MARKETING MANAGEMENT
Marketing Management
Marketing Management
Describe Nintendo Wii three main target consumer groups.
Nintendo's Wii three main target consumer groups Nintendo discovered that in order to succeed in its business undertakings, it needs to target different groups of consumers that are sure to earn them a substantial profit. It therefore purposed to ...
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30 Channels PCM
30 Channels PCM
History/Background
The 30 Channel PCM communication system developed in 1980 has been manufactured by PTT-ARLA and installed between exchanges in Istanbul. After successful operation of these systems, a design project for a 2 Mbit/s per-channel PCM system has been initiated. Pulse-code modulation (PCM) is a digital representation of ...
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ARTICLE CRITIQUE
Article Critique
Article Critique
Objective
This paper is an article critique of “Personnel And Paradigms: Four Perspectives On The Future” written by Gowler, Dan and Legge, Karen. This article examines the relevance of this article in the present day management paradigms.
Introduction
In the article Personnel and Paradigms, the Personnel emerged ...
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Psychological Contract
Psychological Contract
Psychological Contract
Introduction
The relationship between an employer and an employee is typically guided by formal agreements, be they individual letters of understanding, union-management contracts or the government legislation that sets the standards for fair and equitable work.
The psychological contract is the basis of a partnership approach. It ...
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TELECOMMUTING
Causes and Effects of Telecommuting
Causes and Effects of Telecommuting
Introduction
Telecommuting will have major effects in the worlds of work and family life. However, its biggest effect will be in the area of individual freedom, responsibility, and time management.
Work and workplaces will alter dramatically. Offices may become smaller, as fewer desks are ...
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STRATEGIC MANAGEMENT IN GLOBAL
Strategic Management in Global Context
Strategic Management in Global Context
Q1. Executive Summary
Based on the Classification of Economic Activities in the European Community (NACE)? the industry of manufacture of parts and equipment for motor vehicles and engines (NACE 34.3) is placed within the industry of motor vehicles? ...
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Article Analysis
Article Analysis
DEFRA has verified that wrapping waste recovery and recycling goals for Great Britain will boost from April 2008 onwards.
Recycling goals for all wrapping components have been expanded, with goals for plastics being 26% in 2008, 27% by 2009 and 29% by 2010. Across all kinds of wrapping ...
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ARTICLE REVIEWS
Article Reviews
Article Reviews
Ashton H, Hassan Z. Best evidence topic report. Intranasal naloxone in suspected opioid overdose. Emerg Med J. 2006 Mar;23(3):221-3.
Naloxone administration is indicated for reversal of opioid anesthesia, in cases of respiratory or central nervous system (CNS) depression from known opioid overdose, or in cases of respiratory or ...
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CAPM IS DEAD
CAPM is Dead
CAPM is Dead
Introduction
Why were Harry Markowitz and William Sharpe awarded the Nobel prize in economics for their work on asset valuation? The normative or instrumental value of their theories for investors has not, and even can not, be demonstrated. As a positive description of investor behaviour, ...
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Managing Change and Creativity
Managing Change and Creativity
Managing change has become the "silver bullet" in seeking the final component of successfully managing strategy, process, people and culture in most modern organizations. More and more, staying competitive in the face of demographic trends, technological innovations, and globalization requires organizations to change ...