Osmosis: Strategic Analysis

[Name of the institute]Osmosis: Strategic Analysis

Introduction

To conduct the day to day activities of a business we need a proper system and model. This system and model provides us a clear guidance, direction and supervision to conduct the business. Before indulging in a business and doing huge amount of investment the rational thing is to perform the business viability of that business. The aim and objective of this paper is also to discuss business model and market viability of an innovative business.

Discussion

The following part of the paper describes the market viability and the suitable business model for an innovative business. The business that is selected for this analysis is a software company with the name of Osmosis. Osmosis provides software for the knowledge and learning management. Automatic learning reports can be produced as a result of the Osmosis software. This software is targeted and specially designed for the healthcare professionals and industry. The following part of the paper describes the market viability and suitable business model for this business.

Market Viability

The purpose of this stage is to make an assessment of proposed market to ensure they are economically sound. The market impact should be quantified and the costs and benefits expressed in financial terms that let you see if there is likelihood that the capital and operating costs are covered by the expected revenues (Timmons and Spinelli 2004, 96). In order to evaluate the market viability of a business following four points should be evaluated:

Calculate project costs

Estimated recurrent costs

Calculating the benefits

Analyze the financial viability

If we analyze the above factors of market viability then we can say that market viability is very high for osmosis. The calculated project cost involves the variables of software development. As the business is owned by three persons and no other person so there would be no cost of salaries and paying to others. So, this suggests that financial view or the cost wise structure of this innovative business is very high. Let's analyze the market viability in terms of the benefits it would produce. If we talk about the benefits that would result a s result of the implementation of this business or as a result of the spreading of this business would be huge. The benefit analysis of this innovative business also suggests that this business has potential. As the software is targeted and designed for the healthcare professionals then it can be said that healthcare profession is a field that is in high need of professionalism. As a result of the implementation of this software in order to improve learning process and for the knowledge management a lot of improvement can be brought in the field of healthcare professionals. This software implementation in the field of healthcare would allow the student to prepare their annual learning reports. This can also be very helpful for the teachers and faculty of the medical institutes. In today's era of technological development and advancement where each and every field is developing and growing there healthcare is a ...