OPERATIONS MANAGEMENT

Operations Management of Saxon leather Upholstery

Operations Management of Saxon leather Upholstery

Company Overview

Saxon leather upholstery's operations are based on manufacturing high quality of leather furniture which is to be sold to the distributors and their end customers. The business level strategy of the company has significant influence on the operations of the company. This is the reason why there exists a link between their business level strategy and operational level strategy, which is described below in detail.

Products List

Signature Collection

Chesterfield Collection

Traditional Collection

Contemporary Collection

Occasional Collection

Classic Collection

Strategies of the company

One of the major business level strategies of the company includes providing leather furniture to its customer's at the most reasonable prices than its competitors. However, reducing the prices does not mean that the company does not focus on the quality of the product. In fact, they utilize their resources efficiently in a way which helps them reduce the cost of their production and ultimately allows them to sell their products at the prices lower than their competitors (Brown, et.al, 2012). Even the raw material that is being purchased for the production process is of high quality. It is just the correct utilization of all the resources and their focus on reducing waste from their production process which allows them to achieve their low cost strategy. In a niche market, it is imperative for the companies to provide differentiated products and services to their customers. The other business level strategy of the company includes focus strategy, which is primarily focused on the products which provide more return and are most demanded by the customers. One of the most successful products of the company include Leather Chesterfield Sofa, which is very popular among the customers, and the company also focuses on providing this product with more varieties and colors so that it should remain first choice ...