Opening Your Restaurant

Opening Your Restaurant

Introduction

Prism Restaurant will serve Asian cuisine. The basic objective is to offer travelers and residents the fresh, creative, attractive Asian traditional foods. In fact, we have strong unique selling position in attracting customer attention because we provide foreign cuisine and elegant dining services. Moreover, our restaurant will offer different services in order to develop the popularity of our restaurant brand name. Prism will be dedicated to be a customer friendly environment by providing customer the best Asian food and the best service as well.

Discussion

Objectives :

Provide genuinely Asian traditional cuisine.

Showing customers that our restaurant is a good place to enjoy relaxing environment, together with nice food and excellent customer services.

Maximize our reach to as many potential customers in the first six months. Hence, this is the important step before they get to know of our restaurant.

Inform and remind customers about our restaurant.

Achieve the image as the place for dining with wonderful dishes and service.

We try to achieve 200 to 400 customers visit our restaurant daily.

Key to success :

Our keys to success are our unique menu, enhancing menu diversity, diligent and creative staffs and management teams (John R.Walker, 2008, pp.07-09). We also join different cuisine and food online website to market our restaurant effectively, and to receive feedback from customers effectively. We position our restaurant as a good service with well-trained staffs, convenient location, and provide foreign food. Moreover, we pay strong attention on building and managing customers' relationships such as promoting many events, discounts, and coupons for frequent customers.

Mission :

All the success won't be possible without setting of goals that a company wants to achieve and the principles which controlled the decision making process. “Let's wrap and roll - And you'll like it”, we will inspire customers on both the most delicious foods, and the high customer service quality. Our unique concept is a new wave experience for the customers to join with us. Our service is distinguished by high-quality food, professional and affordable price for middle to high class people. We offer our customers not only the healthy food to eat, but the feeling of enjoyable great dining environment.

Product and service :

Service and kitchen :

Prism will offer an intimate and romantic atmosphere of the Asian environment, and provide a variety of authentic Asian cuisine.

Our staffs are provided with general knowledge of Asian cuisine, and have professional service skill that would satisfy guests' anticipation and requirements. Moreover, the cook staffs are passionate in producing the best experience for their guests, with every food are made as if it's for their family.

Designing an authentic Asian environment, in the heart of NY city will draw customers' attraction.

Having local staffs that can speak English and Asian Languages fluently, together with professional serving skills .

Creating a high class and intimate atmosphere to give customers a strong impression that will make them return.

Market analysis:

Market summary :

According to our secondary research, there are little number of Asian restaurants in NY City, with different menu and without the special feel and decoration compared to ...