NEW MENU ITEMS FOR THE RESTAURANT

New Menu Items for the Restaurant



New Menu Items for the Restaurant

One of the most important factors in the strategic planning of a restaurant is in the development of the menu. It involves designing an appealing selection of menu items that are competitively priced in the marketplace. Menu pricing is a very tricky task because you need to price items so that you can operate profitably and, just as important, offer your targeted guests a good price/value relationship.

Successful restaurants generate beverage costs in the mid-20 percent range of Beverage Sales. However, different types of operations typically ...