OBESITY

Marketing Promotional Budget of T-Company

Marketing Promotional Budget of T-Company

Introduction

T-company offers market line of clothing with standardized logo T-shirts and other apparels through retail stores but aims to expand the target segment from sports mind individuals and outlets to school. The company even wants add a product line for customized T-shirts and intends to attract customers through online marketing techniques particularly the email marketing as their initiative tool .

Purpose

The purpose of this report is to analyse the marketing promotional budget in order to know the money being invested in promotions and sales activity are enough or do the company need to make additional investments. As the funds are allocated from an operational budget which covers advertising, promotional and other expenses associated to marketing. In order to develop a marketing budget the essential thing is the to know the cost of media that will be used and cost for research data collection and further monitoring in marketplace. Secondly the money that has been invested in targeting customers and sales promotion, to what extent T-company is successful in generating revenue in terms of sales against the expenses beared for marketing. Then company's third preferred segment is school so what other strategies could be prepared to attract the potential market. Next is the company's initiative for email marketing to enjoy more benefit in low cost and T-company aims to measure whether this strategy will increase sales or not.

Findings

The third segment which the company has targeted is school. The major problem that arises in targeting schools is arranging sales meeting with students and teachers which sounds impossible and worthless. Usually teachers are busy in planning lesson schedules so they hardly get time for all these activities, hence salesmen find it tough to deliver pitch and alternative method has to be looked for. In order to ensure effective and long term entrance in this segment the company will have to target the school functions like talent shows and contests, sports events, and concerts.

The company could prepare customized T-shirts for sports club and society and could market their standardized T-shirt logos and designs in through concerts where celebrities could endorse these by wearing them. The facebook, twitter and search engine operations could be used for online advertising and promotion of products to create brand awareness among this target (Wilson, p.232). Hence, the amount allocated for marketing campaign of $1200 is not sufficient as huge amount of expense is incurred in data gathering and promotional activities. High cost is incurred for online advertising and other promotional campaigns which exceeds the total amount of $1200.

Monitoring Marketing Objectives

T-company has experienced greater-than-anticipated demand for their clothing products and items. As mentioned above the company targets sport mind individuals and retailers that places sports goods but the their third segment to target is schools an in particular the young people of high schools therefore the marketing objective is yet to achieved to the fullest in this context. More efforts are to be exerted for further data gathering in order ...