NORDSTROM CASE STUDY

Nordstrom Case Study

Nordstrom Case Study

Introduction

Nordstrom Is classified as a retailer that believes in providing superior services to its customers and it has been doing so for the last 100 years. They believe that once the customer is totally satisfied with the service being provided to them will not switch to any other retailer. They have also been quite successful in implementing this strategy as they today have become one of the most successful retailers. Its customers have also been satisfied with the services that they have been getting from Nordstrom's which they also have passed on to others thus creating more customers for Nordstrom's.

Basically, retailing involves the sale of goods or final consumer goods. The retailer, they may be involved in purchasing products directly from the manufacturer or wholesaler, depending on the size of the company. In this case, there are various categories of retailers including supermarkets, discount stores, department stores and general merchandise stores, among others. Indeed, the Nordstrom is classified as a department store because of the nature of operations. At first, began as a shoe store and expanded its operations to offer a range of products including clothing, jewelry, handbags, cosmetics and home furnishings, among others.

Discussion

Nordstrom's believe in maintaining long term relationships with its customers by providing them superior services compared to its competitors. They do not believe in reducing prices through promotions or sales as they think that the price they have been charging there customers are worth the service they have been providing to its customers. This is a successful strategy adopted by the Nordstrom's as is evident through the results that have been generated. The common characteristics that it is sharing with other retailers of the same type are that all or at least most of the other retailers also believe in the same thing of maintaining long term relationships with its customers. The method of maintaining these relationships might be different, but the aim is similar in this respect. Moreover, most of the retailers want to increase their reach through opening much more outlets. This is also the characteristic that Nordstrom's share with other retailers of the same type.

In 1958, Nordstrom had eight stores in two states that strictly specialize in selling shoes. Its expansion has mainly contributed to customer loyalty through quality and efficient services offered by the company. Today, Nordstrom held to be operating numerous stores in the chain ...