NOKIA MARKETING MIX

Nokia Marketing Mix

Nokia Marketing Mix

Introduction

With the advances in information technology and the increase in process of globalization, several changes are taking place across the globe and the same has also caused massive changes in the global market and the economic sector. It should be taken into account that the sudden and rapid changes in the global market, combined with the emergence of several multinational organizations, can be contributed to the same development in information and technology and thus can be related to the process of globalization. Several researches and studies have concluded that with the passage of time, more chances would emerge for the multinational organizations and they would be provided with additional chances to expand their business, thus reaching new parts of the world and reaching new markets, which were not present before. This paper deals with the same issue, and would highlight the launch and expanding of Nokia in India, thus highlighting the major strategic management techniques used by the organization, combined with the plan for launch of new product and the cultural as well as social impact of the same.

Discussion

Strategic management of marketing operations across the global markets and cultures

Mobile phone businesses are, beyond any doubt, one of the most successful and thriving businesses in today's world market and the last few years have seen a drastic and radical change in the overall marketing operations and functions of the mobile phone companies. Nokia is one of the leading mobile phone companies, and is now operating across the globe, and the success of the organization can be clearly linked to the outstanding strategic management and marketing operations management of the company. Nokia's leadership team has played a leading part in expand and success of the organization, and the mission, promise and the approach of the organization has also assisted in coming up with excellent marketing strategies and the marketing operations.

Nokia's strategic managers mainly aim at connecting the world by producing new and outstanding products, which can assist people in overcome distances and feel closer. Moreover, the organization also aims at launching new and innovative products, which not only provide assistance to the costumers but also make sure that the new products are in accordance with the needs and demands of the target market. It should be taken into account that the launching of new products is linked to the cultural variations as well as the changes in mindset of the individuals across the globe, and the same should be kept in mind before moving on to the actual launching step. Thus, the strategic managers and the marketing operation managers of Nokia make sure that the products are designed and marketed to suit the needs and requirements of particular market segments and there are no clauses that might clash with the local norms and values. This implies that in addition to building of trusted relationships, the company has to maintain and manage proper market position in all the parts of the world at the same time, to ...