NINTENDO MARKETING

Marketing on Nintendo

Summary

The gaming industry is considered as the most fast growing industry in the world. The race of games and gaming consoles start in the year 1970, when product like token based system is coming in the market to entertain peoples at public places. Nintendo launches its first console in 1981. After that continuously improved the quality and performance of product and also lead the gaming industry. The market select by the Nintendo is non-gamer market; these are the peoples having no console to play games. The main mission of Nintendo is to generate quality products that provide fun to the peoples with their families.

There are any competitors of Nintendo like Sega and Sony that continuously upgrade their strategies to grab market. Nintendo, on the other hand is the leader of console industry is that it does not focus on achieving highest rate of customers by investing huge money in marketing, but focus on creating user demanded and high quality products that automatically attracts peoples and makes Nintendo the leader of gaming industry. However, there are many issues present in the market on which Nintendo have to focus to maintain its leading position which are mention in SWOT analysis of Nintendo.

Marketing on Nintendo

Introduction

Marketing is considered as the back bone of the sales of any organization. Every organization that understands the role of marketing in their business always focused on the latest and effective trends in marketing to promote their products in the market. For gaming companies, marketing is very essential part of business. In this industry, if marketing is not performed well, then your product may lead towards complete failure. The reason of this failure is that if people not attract towards your product then how they buy your product. Therefore, to increase sales and to widen the business, marketing is the only key tool for organizations.

Specifically Nintendo does not put much effort in to immersive gaming software like their competitors do, Sony and Microsoft, instead of this regular approach, it always focuses on its force or energy on generating a console system and also games that can provide fun to customers when they played it mentally and passively. To clarify Nintendo focuses on creating a fun or progressively challenging environment while competition focuses on creating Intense or realistic environments.

Discussion

Gaming Industry market background

In 1970, the gaming industry is properly appeared and considered as an industry. In the beginning of this industry, the product of this industry is the token machine games generally entertain peoples at public places. The starting games are Donkey Kong and Pac Man are the most famous games before this industry moves towards home entertainment by launching games like Pong on Atari (Vaughan, 2000, P 13). The considerable turn is arrived in 1983 in-home gaming quality when Nintendo company release its product named as “Famicon” in the country Japan and after some time launches it's another product in the United States named as Nintendo Entertainment System (NES) in ...