NEW PRODUCT

New Product Launch

New Product Launch

Introduction

McDonald's is the known as one of the leading global food chain with more than 33,500 local restaurants that serves nearly 68 million people in 119 countries each day. McDonald's primarily sells burgers of beef, chicken and fish as well as chips, menus for breakfast, soft drinks, milkshakes and desserts. The company has expanded the offering with salads, wraps and fruits. McDonald's can expand its menu to a much wider side by launching new French desserts. French desserts are famous and liked globally. Currently the McDonald's menu offers ice creams, fruity yogurts, pies and cookies. There are a number of French desserts popular among the Americans. McDonald's can increase its sale by launching American's favorite desserts in their menu. McDonald's offers food for everyone. The prices are affordable for every one and it generates great sales revenue every year. (McDonald's, 2012)

Initial Ideas for the New Launches

McDonald's can offer famous French desserts, such as “Éclairs” and “cream puffs”. These desserts are often liked by the Americans and have a great number of consumers. McDonald's can generate good revenue by providing the French desserts to the American consumers. The cream puff is a kind of pastry. The pastry is formed into hollow balls. After cooking, the inside is lined with whipped cream or custard. If sprouts are presented alone, the top is often topped with chocolate. Éclair is also a pastry, stuffed with cream in chocolate or coffee; it is also found with pistachio cream and sometimes vanilla. The top is iced in caramel in the latter case.

Today, the most common is composed of choux pastry enveloping the custard, but there are also versions that are small and the interior can be the chiboust cream, whipped cream, mashed chestnut or diced fruits. The quality will be handled ...