The narrative has become "knowledge, craft and practice" sharing producers and audiences, namely enabling the intelligibility of the statement, experience that generates community of meaning on communication. The narrative is a perspective for understanding the meaning or operation of communication phenomena is a matrix understanding and explanation of works of communication. To understand as understood here, we see that the category "narrative" has been used in different senses:
Authors of the work
This means the analysis of narrative production the authors, Martin Cortazzi, Lixian lin, Dehhie Wall and Sue Cavendish who has built this work. It seeks to understand its visual style, its recurrent themes, ways of intervening company, it is philosophical and narrative. A work is a teacher because stands out from its historical context, rebels against the machine economic-industrial, objective perspectives (Cassetti, 1994: 91-106). The narrative of a temporary stage in an author or film set.
Representation
The media expresses models placement of the subject in ideology. Representation is strategies to stabilize meanings with respect to key issues such as women, migrants, youth. Then, you cannot analyze and understand the ways a society think critically a case from the narratives which gives the media. It analyzes the ways in film, television, literature or any other mediation communication provides references for certain realities or sensitivities such as female, ethnic, youth, what marginal, for example, the narrative of women on television Spanish. The argument is that the media turn are windows to the world, life mirrors and references legitimate collective modes of being in society and participate production of reality to the point of reproducing the full density and consistency, release its hidden meaning and show their close smoothly.
These constituted legitimate ways of studying narrative, assumed to the category to understand the act of communication "from outside" (author, period, movement, nationality or representation). On the contrary, proposal of this essay is to understand the media narrative on the "inside" is to find the proper manner of communicability of the media work. In this sense it is assumed that the narrative (Vladimir Propp in Garcia, 1996: 16-17) is the content (events, actions, characters, space and time) and form of expression (semiotic system of narrative mediation: radio, television, theater). It says the narrative as intrinsic rationality seeks to make messages readable by organization strategies media discourse, as forms of story sharing procedures binding common and archetypal references from moral standards and aesthetic and dramaturgical known (Chilun, 2000). The narrative is concerned, here, the mechanisms by which the exchange is set symbolic and dramaturgical between those who produce and who attends to the message media. All because every act of communication media keeps narrative traces the gesture that has given life.
The power of interpellation (communication, attention, have an impact) of narration is in proposing an emotional and understandable from and storytelling. We may not know what it means, but we know and enjoy its history. The narrative is not an aspect of language, although everybody sees it as a product of the (scriptural rule!). Narrative is a way of thinking from the count; his strength is it is a fable device, enchantment, a strategy find a way of life experience. There is no story that is not mediated by signs, symbols and texts (Ricou, 2000: 203):
Mediation through the signs: thus states the condition original language of all human ...