Museum of Brands

Museum of Brands

Introduction

The brand can also be known as the “combination of design, signs, symbols and words, that is hired in developing an image that will then be capable of identifying the service and the product that will help in differentiating the products from its competitors and along with the time these brands become linked with the satisfaction, quality and credibility within the mind of the consumer. Although a brand can be seen more than an identity and the flourishing brands have capability of leading the customers to emotional attachment and trust related with service or product, that than creates a relationship among them, that can constantly face the wars of pricing.

Museums in the United Kingdom are in the situation of transition and are prone to see many challenges. Conventionally, the museums play an important role in the preserving, studying historical objects and gathering information about sites and objects and are very important in educating people. Now this is not capable of offering sufficient information and guaranteeing the survival. In these days it should be understood by the managers of the modern museum and more significantly to hold on to the need of attracting the customers and the visitors. While developing targets to focus on the audience, they have been highly expected to participate within the broader agenda of politics and keeping its focus on the widening of access, social inclusion and regeneration and also to modernize the services of the public. Certain evidence regarding enhancing the current profile afforded for the museum is done by the “department of media, culture and sport's sustainable development strategy”

There is a place in every individual heart's for the museums that contributes towards their inspiration, learning potential, social equity, enjoyment, and economic prosperity. Recently a great role has been clearly seen of the MLA (Museums, Libraries and Archives). The museums are observed to re invent their selves, since the cultural institution is not inactive warehouses of the past but they are a channel for new creative and economic age.

Branding

Branding is the taken as the principle for the contemporary marketing that would help in adding value and differentiating. It is also the result of logical marketing strategy that incorporates all the aspects of the marketing mix and beyond that it is developed with intentions of clear statement. When this is applied significantly to the museums, a favorable position is created that would ...