MUSEUM OF BRANDS

Museum of Brands

Museum of Brands

Introduction

The activity of branding is based on the creation of a unique name and image of a product in the minds of the consumers (Coomber, 2002, pp. 110). Through various tools such marketing activities and advertising campaigns, the companies are able to enhance the brand image of their respective products. The branding activity undertaken by a specific company should be directed towards the wants and needs of the consumers. In a way the marketing campaigns and the branding activities of products in a specific time frame, represent the cultural norms of the society. The branding activities are designed after assessing the customer profiles and their specific behaviors, the organizations after carefully analyzing their target markets; devise a strategy which will attract this segment of the population. Through various marketing and advertising tools the company is able to align the product with the characteristics of the target market. In a way the branding activity of certain products in a given time frame can be a fair reflection of the customer demands and behaviors in a given time frame. As the behaviors and the interests of the customers change over time, the branding activities undertaken by the companies to promote their products also change adequately. Over time technological progress has drastically altered the branding activity, as the companies can no longer adapt the traditional branding approaches.

I believe in the contemporary environment the branding function has become more impersonal and less subjective in nature. The advent of globalization and increased market shares has caused the companies to implement more generic and universal branding strategies. In the past the branding activity was very personal and closely related to the specific customer market, where the brand represented the ideals and the cultural norms of the society. Even before going to the museum I had a great interest in the past advertising strategies and the brand activities. It showed me a reflection of the society and the consumer market, in the past era. It is due to this interest that I was very keen on the visit to the museum and was very pleased by experiencing the evolution of the rich English branding culture.

Discussion

The Museum of Brands is a relatively small entity in the area of Notting Hill. It first glance the museum seemed unspectacular and an easy to miss destination. It is ironical that he museum regarding the evolution ...