MURPHY'S STATIONERY

Murphy's Stationery

Murphy's Stationery

Introduction

This industry comprises establishments primarily engaged in retailing stationery items such as paper products (print, including and engraving), postcards, school forms and office supplies, legal forms, and supplies. In the Murphy's Stationary case scenario, the answer of questions is rendered below.

Describe how products are developed to sustain competitive advantage

Modern technology has had a profound influence on the products sold by stationery and office supply stores. Office equipment dealers to sell calculators and electric staplers, office machines, while retailers sell copiers, word processors, faxes and computers. However, the distinction has become blurred in the 1990's. For example, technological skills and maintenance requirements later became a need for computer equipment. Price calculator was reduced to the point that it became replacement items such as typewriter ribbons. Typewriters went almost completely replaced by word processors and computers. As more information is transmitted electronically from one terminal to another, more steps involving work were removed. Again, the effect on the stationery industry was a loss in net sales (Schmidt, 2002, 142).

Definition of marketing

There are number of definitions of marketing, the most important which the manager must be familiar with are:

The term marketing has changed and evolved over a period of time, today marketing is based on providing ongoing benefits to the customer, these benefits will be provided and a transactional exchange will take place (Gregory, 2003, 85).

The Chartered Institute of Marketing define marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably'

If you look at the definition of marketing details is a management responsibility and should not be left solely to the younger members of staff.

Marketing requires the coordination, planning, execution of campaigns and a competent director (s) with the appropriate skills to ensure success.

Characteristics of marketing oriented company

Business organizations differ in their orientation. From production to sales after marketing. In a production-oriented business, the main emphasis is to produce large volumes of production and therefore benefit from economies of scale. sales orientation means selling a higher volume of production, regardless of whether the output is required by the customer. As such, both in production and sales orientation, attention focuses on the internal perspective of a company.

Marketing orientation of a company is having very different words, focus on the first customer and the needs of the company thereafter. It is recognition that a major business purpose organizations to meet the needs of its customers, which is the point of view to the outside. A step in the marketing orientation of a business is what is referred to as a philosophy of marketing. This means that marketing is not simply a function of the company, but actually a form conducive business. Everyone in a business organization that customer satisfaction is their business.

Explain how distribution is arranged to provide customer convenience

It is important to examine the principles on which the customer-oriented company can be developed. Creating a customer focus across the company is the starting point. The company must be focused to satisfy and meet ...