MOTOROLA INC.

Motorola Inc.

Motorola Inc.

Motorola is one of the world's leading providers of wireless communications, semiconductors and advanced electronic systems and services. the principal businesses include cellular telephone equipment, two way radio, messaging and data communications, personal communications, automotive, defense and space electronics. Motorola semiconductors power communication devices, computers and millions of other products. However, in the 1980's, the onslaught of Japanese companies to penetrate the U.S. market with low prices, mobile telecommunications devices of high quality Motorola shook his willingness to be "the No. 1." Given the aggressive Japanese companies, Motorola began a serious effort to deal with competition and reinvent itself from top to bottom.

Question 1: Salient Opportunities & Threats

OPPORTUNITIES

• Motorola to compete and expand globally.

• Information and communications technology is fast paced, with new discoveries happening every minute. Motorola can match this rate of discovery of new and innovative products and technology development.

THREATS

• The Japanese electronics companies are strong competitors in terms of cost and quality leadership.

• Porter's five forces of industry competition, ie, barriers to entry, supplier power, threat of substitutes, the degree of rivalry, and bargaining power (see Michael Porter, The Competitive Advantage of Nations).

Question 2: Prominent Strengths And Weaknesses

Strengths

• Motorola is one of the world's leading providers of wireless communications, semiconductors and advanced electronic systems and services. The company controls 45% of the global market for these products, holds the top 2 positions in sales of semiconductors, and continually launching innovative new products and services.

• Motorola is an inventor of the technology and has first-mover advantage. Pioneered commercial house and police radio communications. The brand name "Motorola" suggests "sound in motion." In the 1940's, the company opened a research laboratory in Phoenix, Arizona, to explore solid state electronics.

• In the 1980's, Motorola controlled the emerging U.S. market wireless communication devices like cell phones, pagers and high frequency radios. In early 1990 he received his first order as the prime contractor for Iridium ® satellite based personal communications system.

• Currently, Motorola maintains sales, service and manufacturing facilities worldwide, operates in six continents and employs more than 139,000 people worldwide.

• Motorola is strongly committed to delivering customer satisfaction, continuous improvement and the establishment of new standards.

Weaknesses

• Motorola keeps old strategies for doing business, was conservative and unambitious.

• Motorola was complacent in its position of leadership in the U.S. market, not to compete aggressively with the Japanese startups.

Question 3: Advantages And Disadvantages Associated With Each Of Motorola's Strategic Options

Motorola is recommended that you continue with the marriage of Motorola and Shanda Interactive. The agreement was signed July 28, 2006 gives exclusive rights to Motorola to launch a mobile version of games that will be a special section in your mobile phone. Motorola opportunities are seen to boost handset sales E680g. Motorola in recent years has presented a "must have" products. (Biz.yahoo, 2006) Another opportunity has been identified and is believed to push up the market shares Broadus's recent acquisition technology that deals with the distribution of video on demand relative to its recent partnership with Huawei ...