Module 5- Case Pricing and Integration



Module 5- Case Pricing and Integration

Ipad

The Apple iPad is a tablet computer of the U.S. manufacturer Apple Inc. It is distinguished by a touch-sensitive capacitive screen with multi-touch gestures and makes use of the present now in its third generation. The operating system is Apple's iOS , which is used in Iphone also. Apple while making strategy for its product iPad kept a lot of factors in mind. Ipad is a tablet PC created by apple, a portable technological tool that helps users to carry out a wide range of recreational activities. Tablet PCs are called class notebooks that are managed without the keyboard and mouse. Most often this is the touch screen, where one enters data with fingers or a wand - a stylus. There are more exotic ways to communicate with the computer, for example, through voice recognition and gestures. The tablets will be an intermediate level of devices between smart phones and full-fledged computers In particular; iPad offers large opportunities to understand and work with the literature. Books on the iPad can be downloaded in two ways. It was the most awaited product of Apple and people were disregard of price at that time. The customers waited long for the purchase of Ipad and they were ready to pay the higher amount of price. The excitement is every time the same as it was initially.

Pricing Strategy

Determination of the price of the product is one of the most important components of marketing. The original, or primary, the price is usually called the base price. When it is defined, producers take into account three factors: cost, effective consumer demand and competition. The major pricing constraint was to set the global accepted price for its customers keeping in view the fact that every region has its own financial and economic perspectives regarding businesses. Thus, considerable amount of research work was carried out for setting the price.

The communicative implementation of the chosen pricing policy is first of importance, as the price is subjectively perceived and valued. The perception and the importance is to be influenced by the price of the communication. Apple operates pricing strategies, such as a textbook. Due to the high price the customer is ensured a standard of quality. The right price, a value-oriented message is conveyed. The customer is associated with the advertising message to the modern lifestyle. The Recovery Strategy is characterized by a high initial price. "Due to the high initial price will indeed mostly lower volumes achieved, but at the same time realized relatively high contribution margins per unit." With the introduction of the iPhone was launched with a price of 599 dollars (Almendares, 2010).

The iPad is a new generation of tablet computers that are set to replace laptops, books, and revolutionize the technological industry. It was released on April 2010, and sold more than 3 million units in 80 days. The great amount generated from the sales, isn't a surprise to many, as Apple had a clear ...