Mobile Computing and Social Networks

Mobile Computing and Social Networks

Introduction

In today's modern and rapidly changing technology has brought many benefits to the human beings. It is a fact that Information Technology and its smart products like mobile computing and social networking have allowed people to share their experiences and stories with their peers, family and friends. The implementation of mobile technologies in the companies is revolutionizing the market. The necessary and sufficient condition that is contributing to this revolution to occur is that mobile technologies allow all employees to perform their functions from anywhere in the building at any time because the information they need to efficiently develop its functions as required is always available.

Effectiveness and efficiency mobile-based applications

There has been a great deal of advancement in the mobile based application in the going era. In the geo-location area, the companies with many renowned names are deploying mobile application which are innovative and applicable in many types of features including “geo-location,” in this technology the individual's data is obtained from the device which is a mobile phone or a PDA (Personal Data Assistance) so that at the given time, there actual physical location can be obtained.

The applications which includes “locations” are being widely used which the and becoming ubiquitous feature of the web (mobile web) with the widespread of iPhones, Androids and Smart phones with the emergence of GPS (Global Positioning System) in these phone, as the mobile users are most likely to enjoy using these types of phone with extra features and GPS enables options. These types of phone are owned by over 42 percent of United States citizens according to the survey in Dec, 2009 (Jaiswal, & Nayak, 2009).

With the advancement of mobile phones development there is a rapid decrement in the desktop system users, as the advanced mobile phones have all the features and automatic updates which a user need in order to meet his required criterion or goal. The concern of online privacy has been matter to look into as the location-based applications are providing precise and accurate data which can also give advantage to the hackers and tracking systems without the authentication of the user.

The geo marketing strategies of the companies should be careful about the practices and must see that whether their current market launched policy is accurately being reflected and the use of geo-location data. The increase in the concern of security and privacy has been about 87 percent about their mobile device. And it has been reported in a survey result that in United States, about 66 percent of consumers are not comfortable to do financial transactions through their mobile phones. This is efficient enough for the users but still there are some drawbacks as any professional hacker can intrude with the transactions of the user.

Mobile applications have been advancing at an unparalleled rate, and its impact is being observed in many facets of our daily life. The applications are being currently used in commerce, education, defense, and many high-risk ...