The advertising strategy aims to design a campaign that allows us to achieve a specific response that we have on the target, so it is the key to a campaign that finally the world of advertising work. To achieve this company need to analyze the preferences of potential customers to advertise the product that hopes to find (Clow, 2007). Once we have a clear message to communicate, company need to find a way to communicate and the means we use to reach the target'. In this paper, we are going to discuss Microsoft's advertising strategy.