METHODS OF PERSUASION

Methods of Persuasion

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Methods of Persuasion

Individuals have been learning the techniques of persuasion since the times of the historical Greeks. They have discovered that listeners or readers take a speaker's thoughts for one or more of four reasons--because they understand the presenter as having great reliability, because they are won over by the speaker's proof, because they are assured by the speaker's thinking, or because they are shifted by the speaker's psychological is attractive (Hamilton, 2012).

Credibility is suffering from many aspects, but the two most essential are proficiency and personality. The more positively listeners or readers ...