Theories of Communication

Theories of Communication

The Elaboration Likelihood Model states that there are two paths, through which persuasive notes are processed: the centered path, which presents entire data and is clear-cut, and the peripheral path, which values entails like catchy melodies, colors, and celebrity endorsements.

A well liked form utilised as a standard in persuasion work is the Elaboration Likelihood Model conceived by Richard E Petty and John T Cacioppo. The Elaboration Likelihood Model (ELM) states that there are two paths through which persuasive notes are processed: the centered path and the peripheral route. Developed in 1980, this somewhat new persuasion form endeavors ...